Brand impersonation is now one of the fastest-growing cyber threats worldwide. In 2025, over 300,000 phishing complaints were recorded, while fraud losses crossed $12.5 billion, with impersonation scams among the top contributors, according to the Federal Trade Commission.

At the same time, Europol’s IOCTA 2025 confirms that cybercriminals are scaling fraud using AI, automation, phishing kits, and stolen identity data—turning trusted brands into weapons.